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NBA Hype Tours

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AFL players tour USA and meet NBA players.

Accompanying and filming some of Australia's top athlete's as they meet with some of the biggest names in the NBA.

 

The Australian athletes included Gary Ablett Jr. and Tom Mitchel, the NBA players included
Steph Curry, Kevin Durant, Shaquille O'Neal and Magic Johnson.
 
The footage went viral and was aired on prime-time television all over Australia.

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OUR CONTRIBUTION

IDEATION
& PRODUCTION

We worked with Hype Tours to plan what footage to capture and how it could be used.

We decided to push some content on social media as well as sell some footage to the major networks in Australia.

FILMING
& PHOTOGRAPHY

We followed the athletes and captured their experience in a fly-on-the-wall style.
 
We also conducted interviews to help tell the story.

EDITING

We edited footage in real-time. Every day after meeting NBA stars, we would put together short teasers for social media.

We would also package up content and send it to the major networks back in Australia.

After the completion of the tour we made long form and short form summaries of the events that took place.

BEHIND THE SCENES

Kevin Durant

Filming with Kevin Durant at Golden State Warriors training facilities in Oakland, CA.

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LA Lakers

Meeting Magic Johnson, who was general manager of the LA Lakers at the time.

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Shaq - TNT Studios

Behind the scenes at TNT studios in Atlanta, with Shaquille O'Neal and Charles Barkley

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